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Ebook About If you are looking for a book to give you all past, present, and future answers to your PPC questions… PPC Ponderings isn’t for you. Of course, no book has that ability since Digital Marketing, and especially Paid Search Marketing like Google Ads and Microsoft Ads changes constantly. If on the other hand, you are looking for a book that will feel more like a conversation about key aspects of marketing, not to force-feed you answers, but walk you through how to think about PPC Marketing’s most important discussions, then you may just love this book.In his book Ponderings of a PPC Professional, Kirk looks at various sides of complex topics such as attribution, audience targeting, automated bidding, agency pricing, and avoiding bad clients to share the knowledge he has gained over the past decade and invite you into the conversation. You may not agree with everything Kirk says, but you will leave this book thinking differently than when you first started.TABLE OF CONTENTSForeword by AJ Wilcox Chapter 1 - Personal, Timely, Intent Chapter 2 - The Purchase Funnel Chapter 3 - Advertiser Data Rights Chapter 4 - Data and AutomationChapter 5 - Don't Strangle the Funnel Chapter 6 - Invest In Other Channels Chapter 7 - Bidding Rules Rule Chapter 8 - Attribution is Terrible Chapter 9 - Attribution Continued Chapter 10 - Growing PPC (Balancing Profit & Revenue)Chapter 11 - Crisis PPC Chapter 12 - Starting a Consultancy Chapter 13 - The One About PPC Pricing Chapter 14 - The One About PPC Contracts Chapter 15 - Avoiding Bad Clients Chapter 16 - In ConclusionBook Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Review :
Kirk Williams shares that during the pandemic his Covid project was to write this uniquely insightful book. It's an instant mini-classic that both paid search pros, and advertisers are likely to benefit from reading. The author's depth of understanding of paid search shines in a series of well organized, pithy essays that cut across many key issues at the forefront of digital advertising. Trust me, you won't find any of this material in Google's FAQ articles!:)Thankfully, this isn't another technical PPC book or a "how-to". Williams leverages his technical and business expertise, and agency business acumen as the foundation to deliver a number of uniquely pointed and thoughtful essays to make some big points. He does a good job of looking at both sides of some hot issues and giving them fair consideration. The book is a much-needed level up from most of what's in print about paid search.As a fellow PPC pro and agency owner, I enjoyed the agency related material of course. But I believe that several of the central essays will fire some lightbulbs with advertisers. It will help them to better appreciate the complexities of modern paid advertising, and to understand how to select and work with a capable agency.Kudos all around, first-class material!Steve Bell, Blastoff Labs Kirk is a treasure in the digital marketing industry and "Ponderings of a Paid Search Professional" is a one-of-a-kind glimpse into paid search as a whole.Beyond tactics & strategies, this book challenges you to think differently, question (almost) everything and will force you well out of your comfort zone when analyzing your marketing funnels to your attribution models.As much as "Ponderings of a Paid Search Professional" will help to grow your search campaigns, it will likely provide you more growth internally as an all-around modern marketer. Read Online Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Download Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing PDF Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Mobi Free Reading Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Download Free Pdf Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing PDF Online Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Mobi Online Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Reading Online Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing Read Online Kirk Williams Download Kirk Williams Kirk Williams PDF Kirk Williams Mobi Free Reading Kirk Williams Download Free Pdf Kirk Williams PDF Online Kirk Williams Mobi Online Kirk Williams Reading Online Kirk WilliamsBest Winging It: Stop Thinking, Start Doing: Why Action Beats Planning Every Time By Emma Isaacs
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